Ok, you got me, you probably will believe it. But who cares, you’re already reading it now and you’re damned well going to stay and read to the end even if I have to come round and do some Clockwork Orange inspired shenanigans to force the issue.
I got to thinking about clickbait the other day and the thought stayed with me. It niggled so, like one of those brain eating superbugs that just nibbles away at your grey matter and replaces all capacity for normal thought with the one clickbait-y thought that it wants you to think about until you can barely conjugate verbs any more coz click bait bait click clickety clickbait how about that clickbait?
I noticed more people around my corner of the web using it and, more importantly, more people taking the piss out of it and decided that I could jump on that band wagon. I get why people use clickbait; coz it works. It gets clicks. The danger lies in the content that lies behind the clickbait title not living up to the hyped up headline that encouraged the click in the first place, thus leaving you in a kind of “ten reasons why crying wolf is actually a bad idea” type dilemma.
So I decided to have a go with something safe. I read a few articles about the formula of the classic clickbait headline and set about writing a few for some common household items:
See how much fun I’m having? Well, it’s not over yet. Buoyed on by the joy of identifying a new skill and never having had to leave the couch, I decide to write more clickbait. But this time, clickbait headlines for the blog posts my friends have written. Because they’ll like the link backs and you’ll like the links and did I mention I’m having fun? See if you can guess the blogger before you click the link. Because I know you’re going to click the link. It’s clickbait.
I don’t know why I wrote this. I just wanted to see if clickbait could be anything other than annoying shite. I think I succeeded. All these ladies are well worth the read even without the clickbait, so don’t be shy, hop through the linky portal!